Our Team

William Brink ETI Owner and President

William Brink

Owner & President


After more than 15 years in healthcare management roles, Bill acquired ETI in 2003. A year later, he expanded the company’s service offerings through the acquisition of ACH. He remains committed to growing the business both organically and through additional acquisitions. Bill earned a Bachelor of Science degree from Mary College in North Dakota and an MBA from Edgewood College.

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Dave Wiegand ETI Director Sales Marketing

Dave Wiegand

Director of Sales & Marketing


Dave joined the company in 2016 and has overall responsibility for the sales and marketing functions, which also includes the customer service team. Dave has over 30 years of experience in the electronics industry in operations, sales and marketing. He earned his Bachelor of Science Degree from the University of Wisconsin – Milwaukee.

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Michael Maass ETI CPA CVA

Michael Maass

Director of Finance


Michael joined the company in February of 2019 and has overall responsibility for the finance, human resources and business administration functions. Michael has more than 20 years of public accounting experience and focused on tax and business valuation. He earned a Bachelor of Science degree with a major in Psychology from University of Wisconsin – Madison and a Bachelor of Business degree with a major in Accounting from University of Wisconsin – Eau Claire. Michael has also been a member of Rotary from 2001 to 2019, served as Rotary President and received the Paul Harris Fellow Award.

Barbara Blackely ETI Account Manager

Barbara Blakely

Account Manager


Barb joined the company in 2007 and is responsible for finance and human resources. Barb has more than 15 years of experience in progressively responsible positions within her area of expertise. She earned a Bachelor of Science degree with an accounting major from the University of Wisconsin – Oshkosh.

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Shawn Carey ETI Engineer

Shawn Carey

Quality Manager


Shawn became a team member to the company in early 2019 and is responsible for the entirety of the Quality Management System for ETI/ACH and their welcomed subsidiaries. Shawn has worked in the quality function for almost 7 years as a supplier quality engineer and auditor for industries in medical, military and aerospace while holding diverse responsibilities yielding 6 years of IPC-A-610 certification. Shawn earned associates in Liberal Arts and Sciences from Madison College, where he also earned his lean six sigma yellow and green belts. He has earned a Bachelor of Science in Biological Sciences from Excelsior University and is currently pursuing an MBA and M.S. in Operations Management from Kettering University while finishing up a Bachelor of Science in Sociology from UW-Whitewater.

Luke Ironmonger ETI Test Engineer Manager

Luke Ironmonger

Engineering Manager


Luke was brought on board as an intern and then hired full time as of early 2018. His roles vary from PCBA and wire harness testing to assembly documentation. He graduated with his Bachelor of Science in Electrical Engineering from the University of Platteville-Wisconsin, with an emphasis in Power Systems and Power Electronics.

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Jeffery Mortensen ETI Director of Operations

Jeffery Mortensen

Operations Manager


Jeff joined the company in 2008 and is responsible for purchasing, material handling, and production control. Jeff has more than 15 years of materials and operations experience in manufacturing companies. He earned a Bachelor of Business Administration degree from the University of Wisconsin – Whitewater.

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Brad Johnson ETI Plant Manager

Brad Johnson

Plant Manager (Iowa)


Brad joined the company in 2018 and has overall responsibilities for our Iowa location “Thorson Manufacturing”. Brad brings with him over 20 years of senior leadership in manufacturing. Brads background includes companies from both the private and corporate sectors in consumer goods and services, with his primary focus being in leadership, development, and continued growth.

Jen Habeck ETI Project Manager

Jen Habeck

ACH Production Manager


Jen joined the company in 2018 and is Production Manager for the American Cable and Harness division. Jen comes to us with 30 years of management experience ranging in retail, insurance, inventory, machine shop and industrial metal fabrication. Jen earned an Associate of Science Degree in Supervisor Management from Madison Area Technical College and a Bachelor of Science Degree in Organizational Innovation from the University of Phoenix.

Beth Seres ETI Project Manager

Beth Seres

ETI Production Manager


Beth has been with the company since its inception in 1990. She has over 40 years of experience in the electronics industry. She oversees ETI’s board assembly division.

Charles Morgan Customer Satisfaction Associate

Charles Morgan

Customer Satisfaction Associate


Chuck joined the company in 2008 and has service, account management, and quoting responsibilities for ETI and ACH customers. He has more than 20 years of customer service and management experience in manufacturing companies.

Margaret Vogel Customer Satisfaction Associate

Margaret Vogel

Customer Satisfaction Associate


Margaret has been with the company since its inception in 1990 and has service, account management, and quoting responsibilities for ETI and ACH customers. Margaret has extensive product and operations knowledge and experience that both directly and indirectly benefits the company’s customers.

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